Celebrating 70 Years

About the project

In 2023, Opportunity Partners celebrated their 70th year of providing services to adults with disabilities. The marketing team sat down and brainstormed the ways we could celebrate this huge accomplishment through design. We decided to create a logo that could be used throughout the year on print and digital assets. 

As the sole graphic designer of the organization, it was up to me to conceptualize how to incorporate the 70th year into a logo. I didn’t want to manipulate the current logo too much — I still wanted it to be recognizable. After some drafting, I came up with simply manipulating the rings of the logo to create a “70.” It’s extremely simple, but effective. I added the tagline of “Celebrating 70 years” to drive home the concept to external stakeholders. 

We have used the logo and the “70 rings” icon on marketing materials throughout the year, including buttons, stickers, and t-shirts for all staff and persons served!