Work Experience

Edit and create printed monthly newsletters and event calendars for 17 senior living and healthcare communities across 5 states.

• Revise, edit, and proofread content that is provided by the managed communities to include in newsletters and calendars
• Check copy for spelling and grammatical errors
• Write clear and persuasive copy and headlines for newsletters and calendars
• Lay content out into pre-designed templates

Manage timelines and quality of deliverables by collaborating with external vendors and team members across the country.

• Work with designers, production artist, printers, and production companies to complete the production and delivery of newsletters and calendars to the managed communities
• Ensure production stays on schedule
• Ensure final files are shared with the web developer for uploading to the websites and for email campaigns

Demonstrate unparalleled service throughout each interaction on a daily basis.

• Respond to feedback in a timely manner
• Work within tight deadlines
• Assist the marketing team with other projects as assigned

Manage the creative process through conception, design, and production for all printed assets across the organization.

• Collaborate with administration, departments, and committees to develop designs that adhere to the organization’s brand per industry best practice guidelines
• Create printed media including mailers, newsletters, flyers, postcards, brochures, ads, and billboards
• Obtain quotes, maintain inventory, and manage distribution of all marketing materials to meet deadlines and budgets

Develop and design digital assets to create a cohesive online presence for the organization.

• Capture and edit video, audio, and photography to ensure high quality assets
• Combine graphics, animations, audio, and video into seamless multimedia applications for organization communications (both internal and external)
• Oversee website requests, edits, and design updates
• Support and manage social media platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn

Collaborate with Advancement team to support annual fundraising Gala (successful at raising an average of $400,000 for the organization each year).

• Conceptualize and design all Gala visual assets including invitations, programs, ads, social media graphics, signage, presentations, and digital assets needed for livestream (lower thirds, videos, and graphics)
• Incorporate physical decor that is cohesive to event theme (boutonnieres, floral arrangements, hand-lettered gift boxes, and vinyl record “mission wall”)
• Foster and maintain relationships with various event vendors to ensure economically efficient and high quality outcomes
• Prioritize day-of flow sheets and cue-to-cue scripts to maximize communication between vendors and staff
• Provide support and mentorship to Gala Committee volunteers through regular meetings, design collaboration, and event setup
• Strengthen Gala silent auction outcomes with item solicitation, certificate design, and visual presentation

Facilitate the design, production, and dissemination of print and digital assets for other organization events and committees.

• Organize event planning details and printed design materials for the annual Success Celebration
• Provide design support for various subcommittees including logos, flyers, social media graphics, postcards, and email headers and graphics

Created and maintained websites for small and medium-sized business.

• Managed all responsive front-end web design using HTML and CSS
• Formulated accessible web pages per industry best practice guidelines
• Coded and integrated various PHP forms directly into WordPress websites
• Created extensive Gravity Forms for ecommerce, fundraising, service intakes, and sign-ups

Designed and edited digital graphics and other media for various clients.

• Edited photos and digital assets to align with website specifications
• Designed graphics and banners for client social media platforms

Collaborated with primary stakeholders to promote representative perspectives on designs.

• Corresponded internally on marketing strategies for company growth
• Facilitated partnership with clients on new ideas and designs

Professional Skills

• Hootsuite

Event Planning & Vendor Management

Vendors worked with